Use-cases

BeyondRealm turns real locations into layered exploration experiences—playful for young kids, and deeper (still fun) for older kids and adults. Below are concrete concepts you can launch as pilots.

Cities

Perfect for tourism boards and municipalities: guide visitors through highlights, hidden stories and local businesses. Works as a seasonal campaign (summer, holidays) or a permanent experience.

1) Hidden Stories Trail

Visitors unlock short AR scenes at landmarks: a character appears, tells a “story fragment”, and gives a clue to the next location. Rewards: badges + a final “realm reveal”.

Best for: families, tourists • Trigger: GPS

2) City Quest + Local Rewards

A quest route that ends at partner locations. Businesses can sponsor checkpoints (without being “spammy”). Guests collect stamps for a discount or collectible.

Best for: city marketing • Trigger: GPS + QR

3) Educational Time-Layer

The same route has multiple layers: kids get playful mini missions, while adults get deeper context: history, architecture, and “did you know?” challenges.

Best for: culture/heritage • Trigger: GPS

Theme Parks

Turn “in-between moments” into engagement: queues, walking time, and repeat visits. Create characters, collectibles, and seasonal events without changing the park infrastructure.

1) Queue Companion Missions

While guests wait, they unlock AR moments near attractions: spot hidden symbols, solve quick puzzles, and earn queue badges. Each attraction becomes a chapter.

Best for: queue entertainment • Trigger: GPS + QR near entrance

2) Collectible Character Hunt

Guests “discover” characters around the park. Younger kids get simple find-and-tap interactions, while older guests get riddles and “combo” challenges.

Best for: families • Trigger: GPS

3) Seasonal Event Layer

Halloween, Winter, Summer: swap the story layer and rewards with one click in Studio. No app update required—just publish a new version.

Best for: seasonal marketing • Trigger: GPS

Zoos

Zoos are ideal for layered experiences: playful discovery for young kids and a deeper educational layer for older kids/adults. It also drives route planning: visitors explore more of the park.

1) Animal Explorer Passport

Visitors collect animal “stamps” by discovering habitats. Kids get a playful task (“find the pawprint”), adults get facts and conservation missions.

Best for: education + engagement • Trigger: GPS

2) Habitat Mystery Trail

A narrative mystery: “Something escaped into the realm.” Guests solve clues at habitats and unlock an AR finale. Great for school groups.

Best for: groups/schools • Trigger: GPS + QR

3) Conservation Challenge

Visitors complete small missions: recycle, water usage quiz, “match the habitat”, and earn real-world rewards (discount / donation trigger).

Best for: mission-driven parks • Trigger: GPS

Cruise Ships

Cruises are perfect for “offline-ready” experiences: guests explore decks, unlock chapters daily, and keep kids entertained. Works with limited connectivity.

1) Deck Discovery Route

Guests follow a route across decks: find icons, learn ship facts, unlock AR “realm portals” at signature locations (atrium, pool, theater).

Best for: onboarding + fun • Trigger: QR + “zones”

2) Daily Family Quest

Every day a new mini story unlocks. Kids get playful tasks, adults get riddles and scavenger steps. Completing days builds a bigger storyline.

Best for: repeat engagement • Trigger: scheduled unlock

3) Port Day “Realm Hunt”

When arriving at a port city, guests can run a short onshore experience (partnered with the city or tour operator). Great upsell for excursions.

Best for: excursions • Trigger: GPS (offline pack)